OECD Chapter VI + DEMPE: legal ownership is not enough; substance determines economic ownership.

Transfer Pricing for Intangibles
Key Takeaways
01 02 Hard-to-Value Intangibles methodology requires ex-post adjustment provisions in the file.
03 Marketing intangibles benchmark separately from technical IP.
The Engagement
How an engagement runs.
- 01Inquiry
A short conversation to understand what's on the file: the structure, the timeline, the existing advisors.
- 02Scoping
A written scope and fee letter. Concrete deliverables, dates, and the answer to who reviews what.
- 03Analysis
Substantive work delivered by Dr. Petruzzi personally. OECD-paragraph rigor; named cases; citeable conclusions.
- 04Recommendation
A written opinion or report. Sets out the framework, the facts, the application, and the residual risk.
- 05Implementation Support
Implementation, follow-up, and ongoing access as the matter develops. The engagement doesn't end at delivery.
Written and reviewed by
Dr. Raffaele Petruzzi
PhD · LL.M. · M.Sc. · Managing Director, WU Transfer Pricing Center · Member, UN Subcommittee on Transfer Pricing
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