Independent Transfer Pricing
Welcome to PETRUZZI Advisory, an independent transfer pricing practice in Vienna founded by Dr. Raffaele Petruzzi, Managing Director of the WU Transfer Pricing Center and member of the UN Subcommittee on Transfer Pricing.
Transfer pricing isn't compliance. It's the conversation a multinational has with the world about where value is created. That conversation gets harder when the same firm advising you also audits you. Independence is the precondition for the answer to be true.
- Published books
- 24
Published books
- Peer-reviewed and trade journal articles
- 35+
Peer-reviewed and trade journal articles
- Academic outputs (WU portal)
- 127
Academic outputs (WU portal)
“Independence is the only way to give a transfer pricing opinion that holds. The Big Four can't, because they audit too.”
From goods to data.
One arm's length principle.
From goods to digital business transformation, every engagement runs on the same standard: peer-reviewed academic rigor, applied to the facts of your case.
Transfer Pricing for FinancingFlagship
Intra-group loans, guarantees, cash pools, captives. OECD Chapter X through the lens of the Petruzzi monograph.
Transfer Pricing for IntangiblesFlagship
Identification, attribution, valuation, and dispute defence through the DEMPE framework.
Transfer Pricing for Business RestructuringsFlagship
Chapter IX applied to your structure. Exit charges, post-restructuring remuneration, recharacterisation risk.
Transfer Pricing for Goods
Methodology, comparability, and the OECD framework, applied to the way goods are priced within a group.
Transfer Pricing for Services
Beyond the 5% mark-up. Where low value-adding rules apply, and where they don't.
Transfer Pricing, Customs and VAT
The intersection of TP, customs valuation, and VAT in the EU. Reconciled.
TP and Digital Business Transformation
Cloud, SaaS, platforms, data IP, under the OECD framework and Pillar One/Two.
Permanent Establishments
Article 5 framework, updated for the November 2025 OECD guidance on remote work.
The Services
Strategy to defence. One continuous practice.
From planning through compliance to controversy, run by the same hand.
Advisory
Independent opinions and second opinions on specific transfer pricing questions. Peer-reviewed reasoning, OECD-anchored, written to defend in front of a tax authority.
0
Published books
0+
Peer-reviewed articles
0
Academic outputs
Founded 2023 · Vienna · Austria
The Founder
PhD · LL.M. · M.Sc. · An academic-grade practice for the cases that demand impartial expertise.
Dr. Petruzzi founded PETRUZZI Advisory in 2023 as the independent practice he could only build outside the Big Four. The firm advises multinationals, in-house counsel, advisors, and public institutions on transfer pricing across services, financing, intangibles, business restructuring, permanent establishments, indirect taxes, and digital business transformation. Beyond the practice, Dr. Petruzzi is Managing Director of the WU Transfer Pricing Center, a member of the UN Subcommittee on Transfer Pricing, and editor of Linde's Transfer Pricing International journal.
The institutions
Dr. Petruzzi works through.
Where independence is held to account — the standards bodies, journals, and committees that shape the practice.
- UN Subcommittee on Transfer PricingMember
- International Fiscal AssociationMember
- International Bar AssociationMember
- TP Economists for DevelopmentMember
Insights
Current research, brand thinking, and case-law reads from the Vienna desk.
FAQ
